Love is the Business Plan (and other unconventional ideas)

Tanya Moushi
2 ratings

Love is the Business Plan (and other unconventional ideas) is based on the widely recognized piece, The New Business Plan: Love written by me in 2015 for Delivering Happiness (a Zappo's-owned culture consulting company). If you read the article, you'll get a sense of how I think about business and more importantly, how changing the way you think about it can bring purpose into your entrepreneurial experience. It doesn't matter if you're a budding entrepreneur or a seasoned executive, the ideas presented here are what Seth Godin might call "weird" in the best way. With references to Hugh Macleod, Seth Godin, Tim Ferris, Ben Tossell, Tina Roth, Kip Tindell and more, I think you'll get a sense for what it means to Do-Good Business in a different way. Lifetime updates included.

The book follows what is now called "Conscious Capitalism" (though I didn't know it at the time of writing) in which people use Business as a powerful force for good, driving both positive personal and social change. I talk about the GECKO model, a framework and acronym that stands for Gratitude, Empathy, Care, Kindness, and Optimism, and how this virtue-led system is not just nice-to-have, but makes business sense for today's business world. You'll find vulnerable stories, experiences, experiments, and prompts to encourage and inspire the idea that Love IS the Business Plan and it can make you comfortably successful (inside and out) if you approach it that way.

Here's some feedback from early supporters:

"So damn good. Concise, creative, insightful."
- Reata O., Real Estate Advisor

"As a person with ADHD, I loved reading this. Short chapters, sweet, funny and real."
- Lilian O., Strategic Partnerships Professional, TeleFlora

"Thank you for inspiring courage!"
- David R., Web Developer

"I've been reading the book each morning as a bite of positivity and purpose to start my workday. It's really wonderful and inspiring. A must-read for entrepreneurs!"

- Chelsea S., Operations and Partnerships Director, HUUB

Want to share the ideas in this book? 

Let's talk. So much of what I learn and share comes from reading and conversation with others. For podcast interviews, guest posts, workshops, or speaking engagements you can email me at (yes, .co!).

Refund Policy?

I have a 14-day no-questions-asked refund policy. It's my job to write something you like. If you don't like it, let me know and I’ll refund your money. 

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